The Casino Affiliate Programs Dispute Remains Unresolved
March 23, 2009
Homepage > Online Casino News > The Casino Affiliate Programs - CAP Dispute Remains Unresolved
The Casino Affiliate Programs (CAP) was the leading association of online casino affiliates with the objective of protecting the interests of the affiliates against errant online casinos. Some time ago CAP failed to do just that when its lead partners apparently refused to take action against a rogue casino amid allegations that they had a financial stake in the rogue casino. This led to some ugly scenes in a London CAP meeting and thereafter a fall out between the partners Warren Jolly and Lou Fabiano.
Jolly took unilateral control of the company that owned CAP, Affiliate Media Inc. An isolated Fabiano initiated legal action against this step. This feud was fuelled by a rival organization, the Gambling Portal Webmaster’s Association (GPWA). The GPWA published interviews with both Jolly and Fabiano in which each blamed the other for the sorry state of affairs at CAP.
Jolly has promised business as usual at CAP with a more transparent and ethical system in place. He has put in place a new management that is engaged in reversing the damage caused to CAP’s reputation. At one point in time it appeared that CAP would disintegrate when the new body Gambling Affiliate Programs (GAP) was formed. But fortunately for CAP, GAP has not taken any initiatives after their initial announcement of formation. Therefore the affiliates are playing a wait and watch game. This has given the new management of CAP time to redeem themselves. Changes have been made at the CAP forum. The ease of navigation has been improved, the certified programs have been categorized by software and a Webmaster Exchange has been added. What seems to be of greater value is the attempt to include the members in the restructuring process. Members have been advised to give their opinions and suggestions on the controversial subject of accreditation of affiliate programs. The notification from the new management states, “CAP is YOUR message board, it is supposed to help you run your business day to day, and we want to model it after your suggestions.”
But despite these initiatives members feel that the present limbo will exist till ownership issues are resolved between Jolly and Fabiano and from all indications that will happen only through a court process. Therefore the CAP Euro conference that was scheduled to take place in Amsterdam later this year will now be organized by former partner iGaming Business. The conference has been made open to all affiliates, whether members of CAP or not. It has been renamed Amsterdam Affiliate Conference. CAP however still remains a sponsor.